Before each festival, we would come up with little ads to drum up interest & give people a laugh.  It was our favorite part of the planning process, a chance to really get creative & hook our audience (and sell tickets).  Then, during the festivals, we would shoot video to post on social media, so everyone could see how cool we were.  It was this that started our love affair with filmmaking.  Each festival ad got progressively more intricate, with each one being shot & edited the same day. 

After the pandemic struck,  the festivals came to an end.  Shortly after, Justin was asked to film a wedding as a favor, & the thrill of filmmaking came rushing back.  It was like shooting the ad & the festival as one.  One, tidy little package, that would bring joy to the recipient, time & time again.  After this revelation, Justin told Luke about his fantastic discovery, & the duo, previously known as the Gringos Behind the Curtain, became Glass Jar Films.